Yves Behar: Creating objects that tell stories

Designers are like artists, stylists, we make beautiful modern objects, but design is simply not just about the look of the surface of objects. Objects tell story from inside out. The surface of an object gives us the first impression, the inside of the objects control the functionality. And it is the aspect that brings the most value to the users. When we design, we have to consider about many aspects, such as the cost, the look, the function, the market, or whether it is sustainable. I think the role of the designer here is to glue every aspect and brings everything together. We have to bring all the design aspects in to one package. Therefore we can only focus on the surface of design. The look of a design is rather important, but this is only one aspect of consideration. Design helps to define the whole process from inside out.