Saturday, March 12, 2011

Video Reflection: Recycling



Everyone would like to make a sustainable earth, but how many of us took the action of recycling seriously? Although many companies are starting to gain more awareness of the ecological impact of the environment but is it enough to save our planet against great amount of wastage of 750kg per human every year? This is a very considerable question that we should input in our mind before designing products, to make a sustainable design.

The video ‘Giving Packaging a New Life’ has gained me great insight in the demonstration of recycling. The basic definition of ‘Recycling’ is reducing the level of pollution, energy usage and human resource by turning already used material into something new. I think it’s a brilliant concept of giving a product life a second chance and also lowering the demand of dumping more rubbish into our landfills.


We are very lucky as we are all highly influenced by the education system in Australia about ‘Recycling’. Studying Industrial Design at university we already have the ‘recycling issue’ in our mind, every one of us are desire to come up with the most eco-porduct, but how can we achieve this? The key term to its concept is firstly fully understand about the product lifecycle, even though recycling makes a huge contribution, but can we extend the product lifespan as long as it can?

A solution to a purely ‘green’ product is not only the definitions of using ecological material, what makes it green is process of a product’s life after death. Moving with the fast paste moving society, nowadays we can witness the improvement of the reclining progress. Designers tend to reducing recycling effort by using less different materials for one product, for example instead of have three different types of plastics, now we only uses one. Many packaging has replaced using paper sticker with a simple print on, this achieves the purity of material and also reduced energy usage by separating the sticky paper away from its material.

However I believe keeping a sustainable earth is not only a designer’s job. The media should also conduct propaganda about cycling knowledge as much as it can to the public, because many people are not aware of the significance of the issue. Everyone should play an important role in protecting our planet. So why not start recycling today?

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